When you are starting out on internet business, you need to do a lot of checkings. First of all, you need to check on your niche. You should make sure it is a profitable niche. Check whether it is popular. Are there many products and many internet marketers are in that niche. What are the pricing of the product? How competitive is the offers? Like that. Once you are sure that it is a profitable market, identify your competitors. Try to do better than them.
Next is the keyword research. You have to find out, what search terms are customers using to find your selected product. First you do a brain storm and list all possible keywords coming in your mind and list them. Then analyze each keyword. Find out how popular is that keyword. How many searches coming for that keyword per day. How many sites are using that keywords etc. You need to check each keyword for this information. You can use some internet marketing tools to automate the keyword research. Google keyword tool is a free option. Otherwise you can buy some keyword research software with more variety of checking. This is very important to the success of your business. If you select a keyword which doesn’t have much search per day and you try to optimize your website with that word, you don’t get much traffic. If you select a keyword which got more competition, then it will be very difficult for you to come up in top of search results. You come in first few pages of search engine, to get some website traffic and sales. So you need to identify some keywords with moderate daily searches and competition.
Once you identified your keyword, do a search in all major search engines like Google, Yahoo, and MSN etc and identify the top sites in search results. Analyze the front page results. Check on each websites. Make sure they also selling similar products to your sites. Check their title. See any other on page optimization they done. Try to do better than those sites in your sites. Make a more keyword rich title. Use some h1 heading in your webpage with your selected keyword. These are few simple things you can do without spending any money. They will boost your search engine rankings.
If you have any seo tools, you can easily get information like, how many back links they got, who all are linking to them etc. Once you got this information try to outdo those sites. Contact all those sites and ask for links. First you may have to ask for reciprocal links. You will get links from a percentage of those sites. Then try to get link from other methods. Article marketing is one of the classical and most effective methods of getting back links.
It is important to get the contact details of your visitors. You can get it by giving away some free reports or eBooks. Once you got your visitors signed up for your email list, you can do email marketing for your future promotions. You can automate these by using some list building software. List building is so important, that it will reduce your advertising cost considerably.
There are many other methods. Internet marketing is changing every day. New marketing methods like video marketing, social network marketing also effective.
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