To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide to B2B Marketing , King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to: ... [Read More]
Learn to take full advantage of search and social media for B2B marketing Business-to-business marketers have been slow to enter the online marketing arena, but now that the impact of search and social media marketing in the consumer marketplace is clearly documented, B2B marketers are ready for a complete guide to making the most of the medium. Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resource allocation, and much more. B2B... [Read More]
Of the 23 million Americans who suffer from migraines, nearly 18 million are women. Factors such as hormones, lifestyle and diet are now being shown to affect what is still considered an unpredictable and hard-to-treat ailment. This guide offers pragmatic, practical advice specifically for women to help them understand migraines and find treatments for real relief, revealing the latest breakthrough medicaitons and the new forms they are taking. it also offers advice on alternative holistic remedies such as supplements, acupuncture and herbs.
How to uncover the best houses, and avoid the lemons, in today's tricky housing market Real estate is soaring, and prospective buyers want information that is both authoritative and easy to understand. The New Complete Book of Home Buying combines proven techniques with updated strategies, including how to use the Internet effectively, whether to buy a new or existing home, what to watch for in an older home, and more. A complete revision of the classic The Complete Book of Home Buying, this new edition arms you with the knowledge you need to get the most house for your money... [Read More]
Completely updated every year, Frommer's San Diego features gorgeous color photos of the sights and experiences that await you.Mark Hiss has lived in San Diego for more than a quarter of a century and has checked out the city's best hotels and restaurants in person. Get advice on all the San Diego highlights, from wining and dining in the happening Gaslamp Quarter to exploring the new attractions at the Wild Animal Park and meeting the zoo's new baby panda. Our authoritative, candid reviews will help you find choices to suit your taste and budget.You'll also get up-to-the-minute coverage of where... [Read More]
Save 30% on Home ConstructionWhether you want to take on all the responsibility of contracting your home or simply want to intelligently communicate with your homebuilder, The Complete Guide to Contracting Your Home can help you save 30% or more on the cost of home construction by teaching you the practical, day-to-day details of managing a construction project.You'll learn the up-front essentials to getting your project off to a solid start. You'll get financial and legal details in language you can understand. Learn the ins and outs of selecting a lot, dealing with suppliers, labor and subcontractors, safety, inspections, and... [Read More]
**********LOOKING TO SAVE SOME MONEY EACH MONTH? ALSO CHECK OUT: Money Saving Emergency Plan, by Back to School Press Author Dave Ramson ********* America is in the midst of the greatest real estate buyer's market in history. Yet, many home buyers get taken advantage of every day by unscrupulous sellers, real estate agents and mortgage lenders. This book is your defense against those "wolves in sheep's clothing." Nothing is more powerful than an educated buyer. With the knowledge gained from this book, anyone can become an expert home buyer - not matter if this is their first or thirty-first house purchase.... [Read More]
The top-selling, most complete buyer’s and seller’s guide available.
The top-selling book on the subject, this latest edition of The Complete Idiot’s Guide to Buying and Selling a Home focuses on everything to do with the sale and purchase of a house. With updated information on finding good schools and neighborhoods, expanded coverage on home auction sales, and the changing options buyers and sellers have with brokers, this is the best home buyer’s and seller’s guide on the market.
Hurt No More No one who works at a computer or drives a car will be surprised to learn that neck pain is on the rise. About 70 million people in the United States have had neck pain, and the incidence is increasing. Like back pain, neck pain can become a constant plague that is both mysterious and difficult to treat. Here at last is help. In What to Do for a Pain in the Neck, one of today's leading experts on neck pain provides a broad range of treatments and preventive measures so that you do not... [Read More]
"According to Roy, underground or earth-sheltered' houses are unexpectedly livable. Judging by his book's attractive pictures, that's easy to believe. The house he bases his point-by-point guide on is indeed a showplace. Its homey touches are just that, though, and Roy's main concern is creating such a house, from drawing up the plans to surveying the site to the actual building. Roy's instruction is insightful and comprehensive....Throughout, he covers construction and installation details that are extremely important for nonprofessionals brave enough to undertake building their own homes."--Booklist. 148 pages, 40 color illus., 130 b/w illus., 8 x... [Read More]