The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy

The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy
Overall Rating:
Total Customer Reviews: (0)
List Price: $39.99
Sale Price: $23.76
Availability: Usually ships in 1-2 business days

Amazon.com Price: $23.76 (as of 2019-07-20 03:30:21 GMT)
Product prices and availability are accurate as of the date/time indicated and are
subject to change. Any price and availability information displayed on Amazon.com at
the time of purchase will apply to the purchase of this product.

Product Description

To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real.

In The Complete Guide to B2B Marketing , King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to:

Systematically assess your context and customer, via personas, profiles, and other powerful techniques

Choose among today's panoply of marketing options, tools, and techniques

Build a more agile B2B marketing organization, and link its goals more tightly to strategy

More accurately estimate marketing spend and ROI

Systematically optimize demand generation and many other key functions

Leverage higher-value approaches to web/mobile, SEO, and customer community-building

Gain more value from corporate standards and your creative services vendors

Discover what worked and what didn't, and use this knowledge to improve more quickly

You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If you're a B2B marketer, you'll find The Complete Guide to B2B Marketing invaluable – whatever your company's size, product, service, or industry.

Product Details

Ebay Auctions

License for phpBay Pro is invalid.

Customer Reviews

The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy



out of
5


based on
0 ratings.
8 user reviews

San Diego
The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy

To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real.

In The Complete Guide to B2B Marketing , King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to:

Systematically assess your context and customer, via personas, profiles, and other powerful techniques

Choose among today's panoply of marketing options, tools, and techniques

Build a more agile B2B marketing organization, and link its goals more tightly to strategy

More accurately estimate marketing spend and ROI

Systematically optimize demand generation and many other key functions

Leverage higher-value approaches to web/mobile, SEO, and customer community-building

Gain more value from corporate standards and your creative services vendors

Discover what worked and what didn't, and use this knowledge to improve more quickly

You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If you're a B2B marketer, you'll find The Complete Guide to B2B Marketing invaluable – whatever your company's size, product, service, or industry.

$23.76
https://www.thesandiegobusinessdirectory.com/images/p/https://images-na.ssl-images-amazon.com/images/I/51j0Noz%2B05L._SL160_.jpg

https://www.thesandiegobusinessdirectory.com/2015/12/08/the-complete-guide-to-b2b-marketing-new-tactics-tools-and-techniques-to-compete-in-the-digital-economy/

Leave a Reply