Web Copy: Create Internet Sales Copy for Any Product, Service, E Commerce Web site
Thursday, February 25th, 2010 at
8:38 pm
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Writing concise and engaging copy is a real challenge. Yet if your words fall short, potential clients will turn away.
Offline copy isn't interactive. Web copy is. Web copy needs to be formatted in easy-to-read chunks. It's hard to read a lot of copy online. Break up your copy with headers, subheaders, short paragraphs and bullet points.
Offline copy isn't interactive. Web copy is. Web copy needs to be formatted in easy-to-read chunks. It's hard to read a lot of copy online. Break up your copy with headers, subheaders, short paragraphs and bullet points.
Web copy has a powerful advantage over offline copy: Interaction.
Interaction create persuasive momentum. What actions do you want your visitors to take? Your website should be planned with visitor goals and company goals in mind. Use your web copy to answer your visitors' questions,... [Read More]
