With the growing trend towards environmental awareness, green printing is fast becoming a top option for businesses that need printed promotional materials. Here are the top five ways for you to make sure that your printing Melbourne advertising and promotional campaigns don’t hurt Mother Nature.

#1- Make good use of paper type and space.

You can reduce the number of trees that get cut for paper if you choose standard paper sizes for your advertising materials. You can inform your designer and printer to make do with the space provided by a standard size. This will eliminate the necessity of cutting and wasting paper just to produce a custom size. Many green printers follow North American standards such as the usual 8.5” x 11” but some also offer ISO standard sizes such as A1, A4 or A6.

Also, you should try to settle for paper size that can hold all of what you want to convey in one sheet. Aside from promotional text, you may want to include a cover letter or product descriptions. Check if you can fit all of these on both sides of a standard sheet. This is to eliminate the need to use a separate insert sheet for your additional text or information.

#2- Pick environmentally friendly paper.

Don’t just try to save paper. You should also use the kind of paper that won’t harm the environment due to its chemical content. For starters, you can pick one that doesn’t contain chlorine.

Correct paper choice for green printing also involves using recyclable materials. Common knowledge dictates that paper, by itself, is recyclable but this trait is sometimes rendered null by some varnishes and coats. If you plan on generating promotional materials that you suspect aren’t valuable enough for people to keep copies of for a long time, choose paper without coating.

#3- Go for companies that use green printers.

High volume and high speed printing can often put old printing machines on overdrive and may even lead to dangerous overheating. Because of this, old printer models have to be cooled down with lots of water. You may want to help conserve water by going for a company that uses a green printer. This is any new machine model that no longer uses water for cooling.

#4- Work with companies that use renewable sources of energy.

One of the most environmentally responsible ways to generate power to run industries is to use solar energy. This option does not pollute or hurt the environment because it uses sunlight to generate electricity. You can therefore go green by supporting print companies and suppliers that run on solar power.

#5- Choose green inks.

Colors for printing often contain harmful and polluting chemicals. These often have an impact on soil and water quality especially if waste from printing is not properly disposed. The better option would be to settle for inks that are vegetable based. Natural components reduce the risk of pollution.

Printed materials are among the best tools to help you generate more income through sales conversions. Don’t just be motivated by your desire to earn though. It is also vital that you choose options that are environmentally safe. Go for green printing Australia choices so you can help save the planet.

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