I don’t know everything and if I have learned one thing about doing business on the Internet it is that the more you learn the more you don’t know. However, I have been doing business on the Internet since 1999 and I’ve managed to carve out a successful enterprise for myself with several profit streams. The largest percentage of my marketing and promotional efforts has been conducted through one simple method-Ezine Advertising. These are the 8 important lessons I’ve learned regarding Ezine Advertising and Marketing Success: A common mistake many advertisers make is to attempt to do too much, or rather sell too much, in one ad. Sure you have lots of great products but you can’t sell them all in a few lines-at least not individually.  Instead focus on the benefit your customer can achieve from all your products and promote that! People are much more likely to click on a link that BENEFITS them than a link that promises to sell them something. For example, “Help your child reach their maximum potential” instead of “Try our many reading, writing, math, shapes and colors programs” More importantly, tell the customer “what your product or service is going to do for him.”

It is important that you identify your Unique Selling Proposition before you begin your advertising program. This will determine which Ezines (or markets) you target as well as what you should include in your ad copy. Who will be interested in your product and why? What benefits does your product offer them? Don’t go for the sale in your ad! You are at a disadvantage because you can’t list all your products’ wonderful benefits in the space allowed. Also, there is only a small percentage of any Ezine audience that is ready to buy your product at the exact moment they view your ad. Yes, maybe they should be, but most people today live in the moment and if this isn’t the time they want to buy then they aren’t going to buy, end of story. But it doesn’t have to be the end of the story.If you go for the soft sell approach your target consumer is much more likely to click on your link and then you’ve got the chance to go for the hard sell-again and again! Here’s an example. I’m selling a product called the Preschool Prep Power Pack. It’s an educational CD for preschoolers.

As soon as your friend is going to buy an iphone or wigs,you can ask her to go to the Costume Hire market to have a look.

 

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