When asked how to choose a graphic designer my first response is always to tell my potential clients to first think about the message they want to convey with their graphics.  The logo you design has to be something that conveys your full message whether it’s small enough to fit on the pocket of a t-shirt the side of an athletic shoe or the side of your van.  Knowing how to choose a graphic designer involves a lot more then, then just picking out a cartoon character that you want to represent your company.

Since before the time that Nike came on the scene with their famous ‘Swoosh’ business owners have understood the importance of branding.  Nike doesn’t even have to put their name on their products anymore.  Their ‘Swoosh’ says it all.  You know their name, the fact that they make athletic footwear, and that their footwear will help you be a better competitor.  Budweiser branded their company with the Clydesdale horses.  When you see a Dlydesdale you automatically think Budweiser Beer and old world brewing techniques.  So what types of images come to mind when you think of branding your company?  And a better question would be, how do you choose a graphic designer if you’re not a multi-million dollar company?

First, you need to look for a Birmingham graphic design firm that is experienced in creating corporate logos that will be able to make a connection with people.  The FedEx logo is such a good choice for branding because the designer understood that psychological connection and applied his knowledge by altering the font so the arrow would appear between the E and the X.   That’s the type of designer you need.  A good designer will not only understand your company’s mission statement, he’ll also be able to convey it with his graphics.   How to choose a graphic designer requires much more than basic knowledge of Photoshop.  He also needs to know how to connect with people.

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