Copy writing is a special category of commercial writing, requiring different skills than other forms of writing. While your personal preference may lean towards writing the Great American novel, this is the work you do on your own time. If you want to earn money now, copy writing is an in-demand commercial avenue you may want to explore. Copy writing jobs in San Diego are all about marketing, encompassing a great variety of promotional pieces.

While your writer heroes might include Thomas Wolfe, the master of the run on sentence, Dostoevsky, conveying insights as only a Russian can, or Hemingway, with his strange and romantic lifestyle, when you take on San Diego’s freelance copy writing jobs, there’s simply no room for such verbosity. Here we take a look at different copy writing jobs, what they entail and the skills you need to perfect to compete and land a contract or freelance gig.

All copy writing jobs involve persuasive rhetoric that is concise and hard hitting. Your objective is to bring in sales. You might be called upon to write the copy for a brochure advertising a resort. One characteristic of all copy writing is tight writing which covers a lot of territory in few words. In the case of the resort, that business may offer lodging, fishing, excursions to local attractions, boat rentals, a gift shop and restaurant. A trifold brochure, printed on an 8 1/2 x 11 inch paper, with photos showcasing the resort, leaves you little room to convince the reader that this is where he wants to spend his vacation.

Another example of common copy writing jobs in Alpine, in an online venue, is the product description. Let’s say there’s a furniture vendor who sells upscale, modern French furnishings for every room in the home. While a picture is worth a thousand words, you don’t have a thousand words to work with; at best, you have 40-50 words with which to pack a powerful selling piece that makes each product come alive. The picture may convey the beauty and apparent quality of the furniture, but it’s how your words enhance the image that can close the sale for the vendor.

As a copy writer, you need to know the power words. You are essentially painting a picture with words, a picture that dovetails perfectly with the product or service, as well as making the most of the photo image that accompanies the copy. For example, the photo of the old world style iron French bed is attractive, but a poorly written copy writing piece will not generate sales. Compare the following two descriptions and see which excites your interest most.

“This replication of the 18th century iron French bed is lovely, surely a perfect addition to your bedroom.” “Imagine you are in Paris, lying on this incomparable replica of a more romantic age. Degas would envy you!” Both descriptions are 18 words in length. Which is more convincing, inviting and enticing? The second description allows you to seamlessly press for the sale, pointing out the quality of the materials. Remember, this type of Alpine’s copy editor jobs allow you just 40-50 words to make your case.

If you aspire to copy writing, you must be able to generate enthusiasm from your reader. Pick a difficult practice product or service, then write the most convincing and persuasive sales pitch you can muster, in as few words as possible. Car parts or hardware are tough sells, in terms of copy. Develop an upbeat and enthusiastic interest in something that bores you to tears and write a piece that sells. With practice and a glass half full attitude, you’re well on your way to an income in the copy writing job market.

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